The truth is enough

In “You Are a Storyteller,” Belief Agency chief storyteller Brian McDonald discusses the elements that make for a good story with Belief Agency executive creative director Jesse Bryan.

Consumers are demanding something greater from their brands: purpose. (And it’s not just those avocado-toast-eating millennials who want brands that care about something.) All consumers—in every category, all over the world—want more from the companies from which they shop for goods and services.