Using an intensive four-phased approach, we uncover your story, tell it in an authentic way, then create a simple, actionable plan to roll it out to the right audiences.
01
Uncover your message
Core messaging workshop
Half-day intensive, interactive workshop with your core team led by our creative directors. What you’ll get: Core brand belief, purpose, and values; brand manifesto
Brand/corporate narrative training
In-depth lesson in story structure and the key principles of storytelling with Brian McDonald, our chief storyteller and author of Invisible Ink.
What you’ll get: Tools to apply story structure to your brand’s communications
02
Understand your audience
Strategy session
Three-hour workshop where we’ll identify your core customers, their obstacles, and how you can solve them with clear marketing.
What you’ll get: Detailed customer profiles for your three core customers
Digital audit
Deep dive into your brand’s ad and website performance and competitor analysis to get a crystal clear view of how your brand is performing and where it can improve.
What you’ll get: Detailed digital stats and strategy recommendations
Brand audit
An all-encompassing audit of your brand’s visual language with our design team to identify where you can align your brand’s visual presence with your core belief.
What you’ll get: Detailed design recommendations across all touchpoints
03
Align your team
Marketing strategy
The integral piece of your marketing playbook; we’ll present marketing funnels that speak to each of your core customers, identifying what to communicate, where, and how.
What you’ll get: Clearly defined marketing funnels for your core customers
Campaign concepts
Based on your marketing strategy, we’ll create conceptual design and copy to bring your story to life.
What you’ll get: Strategy-driven design and copy concepts
04
Reach your goals
Quarterly marketing map
A four-quarter plan to execute the strategy presented in the marketing playbook, prioritized based on your business’s unique goals.
What you’ll get: Actionable four-quarter marketing plan
Good marketing strategy gets you where you want to go
From Fortune 500s to family-owned businesses, companies of all sizes have found results-proven success through the marketing playbook process.
Take a peek inside the marketing playbook
The tools you need to market your business in one digital file. Explore the example below to see what you’ll walk away with at the end of our engagement.
Thank you! Your Marketing Playbook Sample will be emailed to you shortly.
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Meet your team
Speak with one of our consultants.
Hannah Gilman
Creative Director
A trained journalist and graphic designer, Hannah worked in the magazine industry for titles such as Better Homes and Gardens, Teen Vogue, and Billboard, before segueing into content marketing at the University of Washington. Since joining Belief Agency, Hannah has helped organizations tell true stories through consulting, writing, and directing.
Jonathan Dunn
Partner & Creative Director
Jonathan cut his teeth in the music industry as the director of A&R and managing director for three record labels. Since moving out of music, Jonathan has marketed some of the largest brands like Amazon, Microsoft, and Starbucks. As a partner and creative director at Belief Agency, Jonathan’s award-winning work has earned him a reputation.
Heather Croteau
Partner & Creative Director
As creative director, Heather is responsible for working with a team of writers, designers, and filmmakers to develop creative solutions that solve her client’s problems, from concept to execution. Those clients have included industry-leading organizations such as UnitedHealth Group, Starbucks, Microsoft, Amazon, and the University of Pittsburgh Medical Center.
Jesse Bryan
CEO & Executive Creative Director
As founding partner and CEO at Belief Agency, Jesse has worked with some of the world’s largest brands, including Amazon, Microsoft, the Seattle Seahawks, and Goodwill. His primary role is leading the creative team to help clients uncover their beliefs and values and communicate them in compelling ways. Jesse has been making award-winning feature films, documentaries, and music videos for two decades, and serves on the board of nonprofits including The Body and REST.
