March 29, 2018
Augmented & Virtual Reality: What It Is—And When to Use It
If you’re using technology for the sake of novelty, you’re using it wrong.
In our ever-changing world of gadgets and software, it’s easy to get wrapped up in what’s next or feel like if you aren’t taking advantage of the latest fad, you’re behind. The fact of the matter is that’s simply not true. Technology shouldn’t be a flashy tool used to impress clients or the competition—it should be a thoughtful tool used to appropriately advance the story for your audience. Today, we’re sitting down with our in-house animation experts, Andy and Grant, to talk the basics of augmented reality and virtual reality (commonly abbreviated AR and VR, respectively)—and the role they play in the creative world.