Brand consistency builds trust—because when a customer knows what to expect from you, you can build a strong relationship with them. Logos, typefaces, and colors are all crucial elements to telling your brand’s visual story. A consistent brand identity creates brand equity, ensuring consumers can identify the brand whenever they see one of its elements.
Work with UsAt Belief Agency, a brand identity project falls into one of three categories: a brand refresh, rebrand, or new identity. For each, we present a logo, typefaces, colors, brand collateral (like business cards and swag), voice and tone standards, and a brand standards guide that governs the use of brand elements across mediums.
