The results
Easton’s story went viral. Within 24 hours of being posted on Mashable.com and Mashable’s Facebook page, Easton’s video received 1,200,000 views, 25,000 reactions, 20,000 shares, and 600 comments. Tony Robbins shared the Mashable link with his Facebook community, resulting in over 180,000 views, 4,000 reactions, and 850 shares within the first day. The release of Easton’s story was immediately followed by coverage elsewhere, including features in HuffPost UK, Digital Trends, and NowThis.