In an effort to share stories of the good work Amazon is doing in its community and for its employers, Amazon’s Reputation Marketing & Insights team embarked on an awareness campaign that highlighted various community impacts including the Amazon Future Engineers program, which grants engineering scholarships to hundreds of underrepresented students each year. Our work highlighting this program included a 30s TV spot, social assets, display ads, and arena/arena-area OOH.
In partnership with Amazon Prime’s global team, Belief used the power of storytelling to create a library of snackable and engaging video content highlighting the various benefits of Prime membership.
Amazon Publishing has always prided themselves on their author-centric approach to out-serving other publishers. In support of a new product offering where authors and managers could access sales and reporting details in real time, we created a narrative product video showcasing the ease and convenience of an author and their manager tracking their sales to the minute.
