A corporate narrative is the true story of who you are, what you do, why you do it, and who you do it for. This story must unite the past, present, and future, so your team can rally around it to solve problems and achieve your vision.
Your true story is your differentiation in the market—and the strength of your margins is driven by the strength of your story. Because a shoe is just a shoe…until it’s a Nike. A watch is just a watch…until it’s a Rolex. True stories transform commodities into beloved brands.
The Corporate Narrative unearths your organization’s history, aligns your team, and attracts customers who share your values.
From Fortune 500s to family-owned businesses, companies of all sizes have found results-proven success through the marketing playbook process.
The corporate narrative is valuable to any organization, large or small, that hasn’t created a clear connection between their story and their product or service. But there are a few scenarios where a corporate narrative can make a company an especially great candidate:
At Belief, our work and teaching are rooted in telling true stories—and every member of our team is trained in the art of storytelling. We don’t just help clients like Pixar, Ford, Sony, and Microsoft uncover their stories, we train them to become world-class storytellers themselves—so in the future, they won’t even need us to tell their story.
