Creating Content While Your Customers are Stuck at Home
By Belief Agency
With more people staying home, content consumption is higher than ever before. To help you keep up, we’re sharing six examples of video content you can create to connect with your customers.
Business is currently changing in fundamental ways. Your ability to create and deliver content to customers is quickly becoming essential to business as more digital content consumers are looking for ways to fill their time while staying home, so here are some examples of effective uses of video content from work we’ve created for our clients:
Share the story of your products or company
A great salesperson can tell a story that helps your customers solve their own problems. Creating product videos allows you to demonstrate the real value of what you sell. Each of Ebbets Field Flannels’ athletic apparel products has a unique history that comes alive with every stitch, so we helped them tell these stories using social media. On Mondays, their co-founder Jerry Cohen shares more and more of these histories through the Instagram Stories series, “Touching Base with Jerry Cohen.”
Teach your customers
More than likely, you’re an expert in your field and have valuable knowledge and unique insights to share. Creating educational content builds trust with your audience and establishes your credibility—you’re building a lasting relationship and community with your customers that will keep them connected and invested. We’ve helped the Dunn Lumber Company share their expertise through do-it-yourself videos with projects anyone can recreate in the comfort of their own home, as well as advice for contractors and other industry professionals looking to expand their skills.
Tell customers what you stand for
You spend a lot more time thinking about your business than even your best customers will, so it might be easy to forget the values that make your business special. Clearly defining your core offerings helps customers understand the true value your business offers and will encourage continued support (through the good times and the bad). Dunn Lumber’s core belief is all about building trust with their customers—their commitment to strengthening confidence with their customers is apparent in everything they do and each piece of content they create.
Customer welcome video
When someone makes a decision to purchase your product, you have a small window of opportunity to make a good first impression. An onboarding video gives you the perfect opportunity to connect with a potential customer and set them up for a positive experience that makes them feel valued and a part of the company family. For example, whenever someone joins Amazon Prime, they’re greeted with a video we animated that welcomes them to the Amazon Prime community.
Product advertisement has become more important than ever. With fewer sales happening in stores, customers want a clear picture of the product before they buy it online. Using a video to showcase the specifications of a product is an effective substitute for shopping in person and will lead to more online sales. We worked with Microsoft to utilize videos to explain and show what their products can do, helping their customers feel more confident in purchasing their products online.
Sometimes customer success is the most important metric. Content geared toward the successful use of your product increases the overall effectiveness of your other efforts—and it proves that the relationship between businesses and customers should last beyond the time a purchase is made. We especially feel that through the work we’ve produced for Valhalla, who supplies customers not just with digital plugins—they provide video tutorials of how users can make the most out of their products, too.
If your business is interested in creating video content—for internal or external use—but aren’t sure of how, we have a blog all about adapting business from in-person to virtual. As we all continue to adapt in this time of uncertainty, Belief Agency wants to help you in any way we can. We’re still moving forward, and we’re excited to get creative to help you with whatever needs you may have—that’s our job, after all. Just give us a call or send us an email, and we’ll see what we can do for you.
If you (or someone you know) have a Seattle small business, we’re offering free consultations. Check out our Believe in Seattle program application for more information or to apply.
Stay safe, stay healthy, stay positive. We got this, Seattle.