You Are a Storyteller: Why Being a Storyteller Matters
In this week’s episode, we’re going back to the basics. You now have a good base for how to construct a story. Here, we tell you why it’s worth it.
We’re Hiring: Director of Finance
We’re looking for a director of finance to drive the financial planning of the company, provide actionable reporting of company performance and risks, and ensure adherence to all financial laws and guidelines.
Relationships, Not Retail: Nordstrom, Customer Service, and Core Values
My experience aside, Nordstrom stands out in the retail industry for their hallmark customer service. For over 115 years, the retailer has been committed to delighting its customers.
Core Values Cost You Something
Most companies have values. They’re usually the kind you see on a poster or inscribed below a reflection pond or on a plaque overlooking a mountain vista: integrity, trust, honesty, teamwork.
You Are a Storyteller: Writing From a Place of Truth
To develop as a storyteller, writers must learn to avoid certain traps. One trap is the temptation to create from a place of ego—making choices to stand out rather than to serve the story.
Mentors and Moments That Inspired Us
Writer Frederick Buechner once wrote, “You can survive on your own; you can grow strong on your own; you can prevail on your own; but you cannot become human on your own.” We are inevitably shaped by our community, but few people offer something so profound that it transforms our lives.
A Beginners Guide to YouTube SEO: How to Optimize Your Videos
You can publish an amazing video on YouTube, but if you don’t optimize it, will anyone be able to find it? Probably not. Today we’re sharing 10 simple things…
You Are a Storyteller: Directing Q&A
In this week’s episode of You Are a Storyteller, we continue our special two-part Q&A series by answering questions about directing. Once again, we collected all manner of storytelling questions from our faithful followers on Twitter, Instagram, Facebook, and YouTube.
10 Tips for Conducting a Successful Interview
I spent several years of my career as an editor for a magazine publisher that serves content to millennials, regularly interviewing nonprofit founders, musicians, and tastemakers.
You Are a Storyteller: Writing Q&A
In this week’s episode of You Are a Storyteller, we take a break in our regularly scheduled programming to answer questions from our audience! We collected all manner of storytelling questions from our faithful followers on Twitter, Instagram, and Facebook.
Set Etiquette 101
A production set should run like a well-oiled machine, with a clear chain of command and delegated responsibilities. When you’re on a set—regardless of your role—it’s imperative that you know who each department’s supervisor is at all times and that you maintain clear communication with them so you fully understand what’s expected of you.
Video Marketing 101
Video consumption isn’t just prolific—it’s effective. Aberdeen Group found that video marketers get 66 percent more qualified leads per year and achieve a 54 percent increase in brand awareness. And when used strategically, video has the power to help you meet your business objectives, whether that’s increased sales or better customer service.