It can’t just look pretty and use proper grammar. To endure—to create lasting relationships between companies and their customers—it also has to have meaning and purpose.
In our increasingly connected world, there are more touchpoints with your customer than ever before—both online and off. Gone are the days of the one-size-fits-all marketing strategy. You have to create value for customers and anticipate their needs with a variety of content—from blog posts and 10-chapter eBooks to Instagram stories and email campaigns.
How we design
Everything starts with the brand’s core messaging, which gets translated into a visual medium. It’s our responsibility to manifest the words in images so people hear the voice of the brand while they’re seeing it through a visual lens.
How we write
We’ll never know your product and audience better than you do. That’s why we act as creative archaeologists, researching to discover what’s true about what you do—and then using that messaging to make what you do well known. Our process is pretty simple:
- Conduct interviews
- Transcribe them
- Identify the important information
- Organize it
- Ghostwrite anything that’s missing
The impact of a consistent brand voice
Anything you write has a voice (whether intentionally or not). It’s the same way when you speak. As a person, you have certain verbal mannerisms. Those mannerisms create patterns in the words you use and the way you talk—which makes your words recognizable as yours.
If your belief is your true differentiator in the market, deliberately crafting voice and tone allows you to operationalize that truth in everything from content marketing to customer support emails.