Microsoft / 2017
Pre-interview, script beats, field production, archival footage sourcing, longform copywriting, photography
Team Tactile Documentary & Editorial
Microsoft met Tactile—an all-female team of engineers from the Massachusetts Institute of Technology—through their #MakeWhatsNext Patent Program, which empowers emerging innovators with the tools they need to patent their work. Team Tactile’s work was a breakthrough real-time text-to-Braille translator device. The Microsoft Brand team was so inspired by this story, they wanted to document it—so they turned to us. Because all six members of the team were MIT graduates, we flew to Boston to capture content with the team and their mentor, Paul, who wound up becoming the lens through which we told the girls’ story. The end result was a short documentary and a longform editorial piece, both of which live on Microsoft’s In Culture website.