Lydig Construction / 2015
Pre-production, production, post-production
Built With Integrity Brand Film
Lydig Construction approached Belief Agency with a challenge: to create a short documentary that would encapsulate the values and mission on which the company was founded, and to communicate those values to the next generation of Lydig employees and customers alike. Through our time researching and interviewing Lydig employees, we crafted a story of honesty and integrity, beginning with their most public failure: the collapse of the Husky Stadium expansion. What might feel untraditional as an introduction actually highlighted Lydig’s ownership of the collapse and therefore the company’s steadfast commitment to accountability and trustworthiness, underscoring why Lydig stands unique in their field.