L Erickson Rebrand 01

L. Erickson / 2016
Design & collateral

L. Erickson Rebrand

L. Erickson is the sister company of high-end hair accessories manufacturer France Luxe. Unlike France Luxe, which required only a logo refresh, L. Erickson called for a ground-up rebrand, rethinking the wordmark and elevating the style to better align with the quality of the product. Taking inspiration from high-end fashion houses, we leaned toward a clean, streamlined, custom type treatment that was adaptable and would never go out of style. The previous wordmark, which was a handwritten script, felt dated and failed to communicate the breadth of the brand. The rebrand is classic and to-the-point, offering broader appeal.