Elevator / 2015
Creative direction, identity, design, scriptwriting, animation, social media campaign, press strategy
Elevator Go-to-Market Campaign
Elevator believes that if you want to go fast, you should go alone. But if you want to go far, you should go together. As a Seattle-based creative agency, we work with a lot of startups. But there was something about Elevator that captured us: its focus on joining forces for the greater good. Elevator is a employer- and employee-based platform that brings people together to form teams for full-time or freelance jobs. Teams are the economy of our world, and we got to explore that idea conceptually through an animated piece made up entirely of circles that, when placed together, can make up anything.
We started working with Elevator six months prior to their public launch. Our primary focus was on developing the startup's name, visual identity, designing and developing the website, and creating a brand video. As the launch date approached, we shifted focus to determining press strategy and developing a social media campaign recruiting teams from Facebook and LinkedIn.