Dunn Lumber / 2017
Social campaign, out-of-home, event environments, design, collateral
110-Year Anniversary Campaign
Since 1907, the Dunn family has been building a legacy of trust in the Seattle area. To celebrate their 110-year anniversary, we created a campaign anchored around Dunn Lumber’s annual customer appreciation barbecue—110 years of success wouldn’t be possible without Dunn’s loyal patrons, after all. The campaign featured a full suite of heritage-inspired collateral that harkened back to yesteryear. The designs included the original Danny Dunn logo, an old-school circular saw, and a nostalgia-inducing delivery truck, to name just a few elements. The suite included Ebbets Field Flannels hats, commemorative pins, felt pennants, billboards, social content, posters, and more.