Belief Agency / 2015
"The Truth Is Enough" Video
The first thing everyone needs to know about Belief Agency is that we were—and are—founded on a foundation of truth. We make this foundation known early on in our client relationships and spend a good amount of time explaining our stack. The impetus here was to help our clients spend even more time becoming familiar with our process. In a world of manipulative advertisers whose greatest assets often seem to be deceit, we help organizations develop their brands by telling the truth about who they are, what they do, and what their audience can expect. We shot this at the Georgetown Steam Plant in Seattle, then added hand-drawn typography and illustrations using green-screen technology.