Analytics Pros Branding 01

Analytics Pros / 2015
Design & collateral

Analytics Pros Rebrand

At its core, data is the measurement of human interaction. But that’s not always easy to understand, especially in the age of unprecedented data collection—and sometimes breaches. Analytics Pros is one of the nation's leading digital analytics consultancies specializing in Google's enterprise analytics tools. To bring humanity to the forefront of Analytics Pros’ work (understanding consumer behavior and optimizing the web experience), we turned to Thales. Thales was an ancient Greek philosopher—and the first person to calculate the distance from ship to shore. Humans have been collecting data since the beginning of time, and by using Thales as the inspiration for the logomark, we paid homage to his contributions to data and analytics and brought a human face to the brand.