Amazon / 2016
Concepting, pre-production, production, post-production
Dash Button Videos
When Amazon approached us about partnering with them to create 15-second social bites to promote the launch of the Dash Button—all in under two weeks—we knew we were in for a challenge. We dove into the project head-first, working with Amazon’s creative team on concepting, then bringing the production in house. We shot 40 spots in one day and Amazon loved them enough that we went back for a second round, this time focusing on hands. In total, we produced nearly 90 spots.