Core Values Cost You Something


Most companies have values. They’re usually the kind you see on a poster or inscribed below a reflection pond or on a plaque overlooking a mountain vista: integrity, trust, honesty, teamwork.

Video Marketing 101


Video consumption isn’t just prolific—it’s effective. Aberdeen Group found that video marketers get 66 percent more qualified leads per year and achieve a 54 percent increase in brand awareness. And when used strategically, video has the power to help you meet your business objectives, whether that’s increased sales or better customer service.

To Build a Purpose-Driven Brand, Start with Belief


Consumers are demanding something greater from their brands: purpose. (And it’s not just those avocado-toast-eating Millennials who want brands that care about something.) All consumers—in every category, all over the world—want more from the companies from which they shop for goods and services.