Relationships, Not Retail: Nordstrom, Customer Service, and Core Values
My experience aside, Nordstrom stands out in the retail industry for their hallmark customer service. For over 115 years, the retailer has been committed to delighting its customers.
Core Values Cost You Something
Most companies have values. They’re usually the kind you see on a poster or inscribed below a reflection pond or on a plaque overlooking a mountain vista: integrity, trust, honesty, teamwork.
Video Marketing 101
Video consumption isn’t just prolific—it’s effective. Aberdeen Group found that video marketers get 66 percent more qualified leads per year and achieve a 54 percent increase in brand awareness. And when used strategically, video has the power to help you meet your business objectives, whether that’s increased sales or better customer service.
To Build a Purpose-Driven Brand, Start with Belief
Consumers are demanding something greater from their brands: purpose. (And it’s not just those avocado-toast-eating Millennials who want brands that care about something.) All consumers—in every category, all over the world—want more from the companies from which they shop for goods and services.