BELIEF

Everything starts with belief.

Brands are built on differentiation and an organization’s first, strongest, and most powerful differentiation is their beliefs. It is those beliefs that drive their passion and inspire their vision. When you hold a real Louis Vuitton bag in one hand and a knockoff Louis Vuitton bag in the other, you are holding onto the manifestation of the manufacturer’s beliefs. Louis Vuitton believes in quality, longevity, and beauty; the latter believes in speed and economy. Bill Gates believed there would be a personal computer in every home, and that belief fueled his vision for Microsoft.

STRATEGY

What is the most effective way to communicate my beliefs?

If you want to accomplish something, you must take the time to evaluate the situation, make estimates about how difficult the task is, and identify the clearest path to your goal. Strategy is being able to look at the situation you’re in and determine the best way forward. Like chess masters, good strategists don’t always see 50 moves ahead, but they are always aware of 50 potential next moves that could set them up for a win.

CONTENT

How do I communicate my beliefs?

Content—from Instagram posts and Pinterest pins to blog posts and white papers—is meant to solve problems. It is the primary way you should communicate with your audience; it’s how you tell them who you are, what you do, and what they can expect from you. Content is invaluable for plenty of reasons, but Joe Pulizzi from Content Marketing Institute says it best: “Unlike almost every other marketing tactic ever devised, content marketing continues to pay dividends forever. Smart content creation doesn’t have an expiration date. It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. It’s an information annuity that can’t be replicated elsewhere.”

DISTRIBUTION

Where do I communicate my beliefs?

It’s one thing to create great content, but what if no one sees it? It’s equally important to get your content to the right people, in the right places, at the right time. Your distribution channels matter. You have to know where your audience is engaging online—and it might not always be Facebook. The more you know about your audience, the better you can serve up your content.

ANALYSIS

How will I know it’s working?

Data shows us what’s working and what’s not. But it should only sharpen the message, never dictate the message. If you find that YouTube views are dropping off three minutes into your six-minute video, re-cut it. If no one is engaging with your Facebook page, consider utilizing Reddit. Content for the sake of content doesn’t make anyone a winner. You have to constantly analyze its performance, and take every opportunity to refine and respond.

REPEAT

How do I have the most impact?

Once you know what content and channels work for communicating your message, selling your product, or cultivating your brand, you can leverage those learnings to elevate your impact even further. Finding new channels for great content and creating more content for great channels is the final step—kinda. Great marketing really never ends; it’s a continual journey that evolves. Just like good relationships, it takes work and dedication, but is always worth it.

Our Services

Creative Direction

Creative Direction

Product Development, Campaign Development

Art Direction & Design

Art Direction & Design

Brand Identity, Print Design, Photography, Packaging, Website Design & Development

Film & Animation

Film & Animation

Script Development, Production, Post-Production, Case Studies, Motion Graphics, Commercials, Music Videos, Animation

Content Development

Content Development

Story Development, Copywriting, Editing, Press Releases, Social Media Content Creation

Campaigns

Campaigns

Traditional and Digital Media Buys, Social Media Management, Paid Distribution (Including Pinterest), Campaign Development

Consulting

Consulting

The Belief Session

Our People

Jesse Bryan
Jesse Bryan Principal, Chief Creative Director
Joel Cummings
Joel Cummings Director of Marketing
Jonathan Dunn
Jonathan Dunn Director of Accounts
Rachelle Cummings
Rachelle Cummings Associate Creative Director
Matt Naylor
Matt Naylor Senior Graphic Designer
Hannah Lofgren
Hannah Lofgren Director of Production
Ryan Clark
Ryan Clark Art Director
Andy Maier
Andy Maier Partner, Post-Production Lead
David Faddis
David Faddis Filmmaker
Ian Ebright
Ian Ebright Copywriter
Michelle Henley
Michelle Henley Assistant Producer
Ryan Ford
Ryan Ford Filmmaker
Don Bryan
Don Bryan Controller
Heather Croteau
Heather Croteau Lead Copywriter/Editor
Marcus Hackler
Marcus Hackler Managing Director
Marla Jo Cowles
Marla Jo Cowles Project Manager

Get In Touch

Contact Us
(206) 659-6297