For Elements Of Education
Elements of Education is a non-profit that oversees two alternative schools in the Tacoma Public School system. They are leading the way in thinking through new and better ways of doing school. When they approached us with the challenge to create a new brand and website that would reflect their forward-thinking academic philosophies and tell their story well, we were honored. In designing the new Elements of Education website, our focus was on simplifying the language and creating an environment where they could tell their story in a powerful and striking way. The result was a simple, scrolling-page site with a clean layout and prominence given to the blog for sharing stories from the schools. We also wrote a new tagline, “New School.” By using the tagline in conjunction with words like “be, think, we are, work, go,” we created a versatile and confident way for Elements to talk about themselves to the public.