It’s good to be reasonable—right? Reasonable is an anchor that keeps you grounded. Reasonable hedges your risk. Reasonable is predictable.

Reason keeps you safe… at least until it doesn’t.

  • Any reasonable farmer in the 1920s would have told you, “The world will always need food—my work is safe.”
  • Any reasonable auto factory worker in the 1950′s would have told you, “The world will always need cars—my work is safe.”
  • Any reasonable rock star in the 1990s would have told you, “The world will always buy albums—my work is safe.”

The anchor of reasonable feels safe until everything changes and your anchor becomes a leash. But the world is constantly changing—it’s changing faster today than it was yesterday. We live in a day that acting “reasonable” is one of the most unreasonable things you could do.

You’ve got to keep moving. You’ve got to take risk. You’ve got to walk into the fear.